Brand strategy
&
Campaign
Management
I’ve helped launch, build and reinvigorate brands to connect them with consumers, employees and businesses.
Highlights
Managing re-brand of Green Investment Bank to Green Investment Group
Managing launch of Australia Post MyPost Business brand
Managing re-brand of Australia Post's lead generation program- Seeker
Managing the creation of VisitScotland’s Sustainable Tourism brand
Managing launch of new brand ONEmobile to Australian market
Planning & managing Tennent’s Lager’s 1885 launch campaign
Developing Magners Irish Cider’s annual PR and trade campaigns
Managing brand re-launch of Dewar’s White Label to UK market
Managing Australia Post Travel Essentials multi-channel campaign
I’m experienced in managing website and app builds, planning digital campaigns and writing for online across all platforms.
Highlights
Managing design & build of Maclay Murray & Spens’ website & app
Managing Tennent's Lager's first online T in the Park promotion
Managing design and build of Liddells' new brand website
Managing design and build of Australia Post MyPost Business website
Managing Smart Cars fortwo digital launch
Managing ONEmobile's Snoop Dog online promo, website & app build
Managing redesign of Green Investment Bank's website
Copywriting digital agency Conduct’s new website
I’ve delivered award-winning PR campaigns and sponsorship activation for many best-loved brands to inform, inspire and excite consumers.
Highlights
Best PR/Media Sponsorship Sports Scotland award for ‘It’s a Big Hit’ campaign- Lloyds TSB Scotland & Scottish Cricket
Winning Best UK Small Consultancy at CIPR Awards (Elaine Howie PR, 2006)
Managing IRN-BRU’s Phenomenal & Snowman campaigns
Developing Gleneagles Hotel’s PR plans & media relations for G8 Summit
Managing Media Centre at Johnnie Walker Golf Championship
Managing IRN-BRU’s SFL sponsorship including Player of the Month Awards
Digital
PR &
Sponsorship
Copywriting
From DM pieces, packaging, websites to campaigns, I create concise and compelling copy that cuts through the clutter.
Highlights
Australia Post’s Seeker & Travel Essentials multi-channel campaigns
Cancer Council Australia's biggest morning tea campaign
Australia Post Building Business Newsletter- sent to 250,000 SMBs
Mercedes-Benz print campaign
Queen Victoria Market tone of voice guidelines
Australia Post's International sales collateral