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Brand strategy



I’ve helped launch, build and reinvigorate brands to connect them with consumers, employees and businesses.



Managing re-brand of Green Investment Bank to Green Investment Group

Managing launch of Australia Post MyPost Business brand

Managing re-brand of Australia Post's lead generation program- Seeker

Managing the creation of VisitScotland’s Sustainable Tourism brand

Managing launch of new brand ONEmobile to Australian market

Planning & managing Tennent’s Lager’s 1885 launch campaign

Developing Magners Irish Cider’s annual PR and trade campaigns

Managing brand re-launch of Dewar’s White Label to UK market

Managing Australia Post Travel Essentials multi-channel campaign





I’m experienced in managing website and app builds, planning digital campaigns and writing for online across all platforms.

Managing design & build of Maclay Murray & Spens’ website & app

Managing Tennent's Lager's first online T in the Park promotion

Managing design and build of Liddells' new brand website 

Managing design and build of Australia Post MyPost Business website

Managing Smart Cars fortwo digital launch

Managing ONEmobile's Snoop Dog online promo, website & app build

Managing redesign of Green Investment Bank's website 

Copywriting digital agency Conduct’s new website

I’ve delivered award-winning PR campaigns and sponsorship activation for many best-loved brands to inform, inspire and excite consumers. 

Best PR/Media Sponsorship Sports Scotland award for ‘It’s a Big Hit’ campaign- Lloyds TSB Scotland & Scottish Cricket
Winning Best UK Small Consultancy at CIPR Awards (Elaine Howie PR, 2006)

Managing IRN-BRU’s Phenomenal & Snowman campaigns  

Developing Gleneagles Hotel’s PR plans & media relations for G8 Summit

Managing Media Centre at Johnnie Walker Golf Championship

Managing IRN-BRU’s SFL sponsorship including Player of the Month Awards




PR &



From DM pieces, packaging, websites to campaigns, I create concise and compelling copy that cuts through the clutter.



Australia Post’s Seeker & Travel Essentials multi-channel campaigns

Cancer Council Australia's biggest morning tea campaign

Australia Post Building Business Newsletter- sent to 250,000 SMBs

Mercedes-Benz print campaign 

Queen Victoria Market tone of voice guidelines

Australia Post's International sales collateral

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